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New Distribution Capability is the new IATA industry standard for messaging, that allows airlines to communicate offers directly to distribution partner, but what exactly is an offer?
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Encouraging your customer to spend more, whilst making them feel like they've got better value, is the dream for most retailers.
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Have you ever walked into your local bar or café and been greeted by a staff member who already knows your regular order?
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Who would have thought, ten years ago, that one of the most popular way to book tickets would be on your phone?
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Imagine if you could have greater granularity in your prices, whilst making your management overhead smaller.
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We've talked about how travel companies can use personalise their sites and offers to known customers. But how can they tailor these benefits for anonymous users?