Travel industry experts across the globe are all talking about it…but what is Merchandising?
The new IATA initiative NDC is a key technology enabler for effective travel merchandising.
New Distribution Capability is the new IATA industry standard for messaging, that allows airlines to communicate offers directly to distribution partner, but what exactly is an offer?
Encouraging your customer to spend more, whilst making them feel like they've got better value, is the dream for most retailers.
Have you ever had issues when trying to change or cancel a flight booking?
Have you ever walked into your local bar or café and been greeted by a staff member who already knows your regular order?
Who would have thought, ten years ago, that one of the most popular way to book tickets would be on your phone?
Imagine if you could have greater granularity in your prices, whilst making your management overhead smaller.
We've talked about how travel companies can use personalise their sites and offers to known customers. But how can they tailor these benefits for anonymous users?
There are probably few industries that have to cope with a wider range of customers than the travel industries.