Encouraging your customer to spend more, whilst making them feel like they've got better value, is the dream for most retailers.

Have you ever walked into your local bar or café and been greeted by a staff member who already knows your regular order?

Imagine if you could have greater granularity in your prices, whilst making your management overhead smaller.

We've talked about how travel companies can use personalise their sites and offers to known customers. But how can they tailor these benefits for anonymous users?